CPG Case Study: Beauty Brand
Beauty brand captured more AI Search recommendations as "premium value leader" in the category
Challenge
Leading beauty brand was capturing less than 25% of Gemini and ChatGPT recommendations as a cost-effective option, undermining their discoverability in AI-driven search.
Solution
Curated messaging framework emphasizing "premium ingredients at accessible prices" and "dermatologist-validated efficacy" for:
7 strategic affiliate partnerships featuring expert reviews
4 competitive comparison pieces on owned media
Impact
Within 4 months, the brand successfully repositioned as a "premium budget-friendly" option with improved visibility in:
Gemini: 69% share (up from 24%)
ChatGPT: 38% share (up from 23%)
Results:
+188% Improvement in Gemini
+65% Improvement in ChatGPT
E-commerce Case Study: Travel Company
E-commerce travel overcomes AI discoverability crisis in 4 months
Challenge
E-commerce travel company was invisible in AI recommendations compared to key competitors in their category.
Solution
SEO & Comms teams scaled content production to close market positioning gaps by:
Creating 30,000 words of new authoritative content
Applying an AI-optimized content architecture with strategic messaging alignment for superior algorithmic performance
Impact
Leveraging an A/B test framework that made the content only crawlable by ChatGPT, the brand saw a 15-point increase in AI Brand Score for ChatGPT versus a 3-point increase on Gemini and Meta AI.
Results:
+15 points Improvement in ChatGPT AI Brand Score
Auto Case Study: Luxury Auto Brand
Auto brand boosted "safest luxury SUV" recommendations by 43% in under 100 days
Challenge
Luxury auto brand was suffering in AI-recommendations across the category due to weak performance in safety.
Solution
Identified highest impact sites in the category and leveraged AI-resonant messaging to reinforce each model's association with their brand as a "safe luxury SUV":
Owned: Series of blog posts related to "car safety features"
Paid: 3 affiliate pieces on "best-in-class safety features"
Impact
In just over three months, the brand was elevated from 56% to 74% AI visibility while securing a top-five ranking position, up from seventh place.
Results:
+18 pts Improvement in AI Brand Score across all models for Safety
+30% Improvement in rank across AI answers related to Safety
CPG Case Study: Pet Food Brand
Pet food brand boosted AI-driven discovery and brand mentions as a high-quality option
Challenge
Pet food brand with strong SEO performance was rarely surfacing in ChatGPT's recommendations for high-quality pet food.
Solution
Executed an AI-optimized content strategy targeting high-value subtopics (ingredients and veterinarian recommended) across:
Owned: 5 blogs posts and FAQs updates
Earned: 3 high-authority editorial pieces
Paid: 2 affiliate "best of" features
Impact
The brand captured 99% visibility (up from 58%) and secured top-3 position (up from 4.5) in ChatGPT's recommendations in just 3 months.
Results:
+70% Increase in visibility for ChatGPT recommendations
+33% Improvement in average position in ChatGPT's responses
Software Case Study: B2B Software
B2B Software achieved top 10 ranking in AI recommendations within 2 months
Challenge
AI models were burying a software brand's newest offering at rank #15, creating a critical visibility gap in peak discoverability moments.
Solution
Conducted competitive content analysis revealing critical gaps in security and integration messaging. Deployed AI-optimization strategy:
Content acceleration: 8 strategic blog posts and product page overhauls focused on key differentiators
Earned media amplification: High-authority placements across 3 tier-1 industry publications
Impact
Within two months, the brand reached a top 10 spot in the category with improved AI Brand Scores in:
Gemini Search: 173% increase (29 → 90)
ChatGPT Search: 105% increase (39 → 80)
Results:
+173% Improvement in Gemini
+105% Improvement in ChatGPT
