Ecommerce Case Study: Luxury Handbag Brand
Luxury handbag brand repositioned from quality concerns to style leader in AI recommendations
110% increase in Sentiment Score in Google AI Mode
221% Increase in AI Brand Score in ChatGPT for stylish handbags
Challenge
Luxury handbag brand was underperforming against competitors in AI recommendations when consumers asked about stylish handbag options.
Solution
Executed an AI-optimized content strategy targeting style-focused content across, deploying a mix of owned blog content, earned fashion editorial coverage, and paid affiliate placements. Three pieces successfully got cited as sources by major AI models.
Impact
Within six weeks, Coach jumped from 29% to 89% visibility in ChatGPT recommendations. Google AI Mode flipped its quality assessment from "inconsistent quality" to "excellent quality" in four weeks, pushing the brand's overall sentiment score from 30 to 63, and reshaping how AI describes the brand to consumers shopping for style.
Stats
120% Increase in AI Brand Score in Gemini (20 to 44)
221% Increase in AI Brand Score in ChatGPT (14 to 45)
110% Increase in sentiment score in Google AI Mode (30 to 63)
207% Increase in visibility for ChatGPT recommendations (29 to 89)
75% Increase in visibility for Gemini recommendations (51 to 89)
CPG Case Study: Beauty Brand
Beauty brand captured more AI Search recommendations as "premium value leader" in the category
Challenge
Leading beauty brand was capturing less than 25% of Gemini and ChatGPT recommendations as a cost-effective option, undermining their discoverability in AI-driven search.
Solution
Curated messaging framework emphasizing "premium ingredients at accessible prices" and "dermatologist-validated efficacy" for:
7 strategic affiliate partnerships featuring expert reviews
4 competitive comparison pieces on owned media
Impact
Within 4 months, the brand successfully repositioned as a "premium budget-friendly" option with improved visibility in:
Gemini: 69% share (up from 24%)
ChatGPT: 38% share (up from 23%)
Results:
+188% Improvement in Gemini
+65% Improvement in ChatGPT
E-commerce Case Study: Travel Company
E-commerce travel overcomes AI discoverability crisis in 4 months
Challenge
E-commerce travel company was invisible in AI recommendations compared to key competitors in their category.
Solution
SEO & Comms teams scaled content production to close market positioning gaps by:
Creating 30,000 words of new authoritative content
Applying an AI-optimized content architecture with strategic messaging alignment for superior algorithmic performance
Impact
Leveraging an A/B test framework that made the content only crawlable by ChatGPT, the brand saw a 15-point increase in AI Brand Score for ChatGPT versus a 3-point increase on Gemini and Meta AI.
Results:
+15 points Improvement in ChatGPT AI Brand Score
Auto Case Study: Luxury Auto Brand
Auto brand boosted "safest luxury SUV" recommendations by 43% in under 100 days
Challenge
Luxury auto brand was suffering in AI-recommendations across the category due to weak performance in safety.
Solution
Identified highest impact sites in the category and leveraged AI-resonant messaging to reinforce each model's association with their brand as a "safe luxury SUV":
Owned: Series of blog posts related to "car safety features"
Paid: 3 affiliate pieces on "best-in-class safety features"
Impact
In just over three months, the brand was elevated from 56% to 74% AI visibility while securing a top-five ranking position, up from seventh place.
Results:
+18 pts Improvement in AI Brand Score across all models for Safety
+30% Improvement in rank across AI answers related to Safety
CPG Case Study: Pet Food Brand
Pet food brand boosted AI-driven discovery and brand mentions as a high-quality option
Challenge
Pet food brand with strong SEO performance was rarely surfacing in ChatGPT's recommendations for high-quality pet food.
Solution
Executed an AI-optimized content strategy targeting high-value subtopics (ingredients and veterinarian recommended) across:
Owned: 5 blogs posts and FAQs updates
Earned: 3 high-authority editorial pieces
Paid: 2 affiliate "best of" features
Impact
The brand captured 99% visibility (up from 58%) and secured top-3 position (up from 4.5) in ChatGPT's recommendations in just 3 months.
Results:
+70% Increase in visibility for ChatGPT recommendations
+33% Improvement in average position in ChatGPT's responses
Software Case Study: B2B Software
B2B Software achieved top 10 ranking in AI recommendations within 2 months
Challenge
AI models were burying a software brand's newest offering at rank #15, creating a critical visibility gap in peak discoverability moments.
Solution
Conducted competitive content analysis revealing critical gaps in security and integration messaging. Deployed AI-optimization strategy:
Content acceleration: 8 strategic blog posts and product page overhauls focused on key differentiators
Earned media amplification: High-authority placements across 3 tier-1 industry publications
Impact
Within two months, the brand reached a top 10 spot in the category with improved AI Brand Scores in:
Gemini Search: 173% increase (29 → 90)
ChatGPT Search: 105% increase (39 → 80)
Results:
+173% Improvement in Gemini
+105% Improvement in ChatGPT
